Test – Module II – „Presenting hotel offer”
The test contains 15 single-choice closed questions and 5 True/False questions. For each correct answer, the course participant receives 1 point. You can get a maximum of 20 points. The test is passed by the participant who receives at least 80% of the correct answers
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The market on which the subject of the transaction are hotel services:
Institutional clients of the hotel referred to in the marketing as B2B are:
The marketing goal is:
The volume of demand is:
The market in marketing is a set of potential buyers.
Potential buyers who are alike we define as:
Individual customers are guests who both travel independently and independently decide on the place and form of accommodation and meals. These types of contacts in marketing are defined with the abbreviation B2B (business to business ).
In the marketing mix strategy called as 4P, the following tools are used:
The 5P marketing concept uses the following tools:
Claim: “the segment of the three-star hotels market in Warsaw is made up of the following hotels in Warsaw: Reytan, Gromada Airport, Partner” is incorrect.
An exchangeable good, i.e. a good that satisfies the needs of people and can be purchased, is:
Corporate social responsibility, i.e. the idea of CSR, is based on:
The hotel’s offer should be created in such a way that it answers all the basic questions of the customer.
People modifying the actions of the staff (room manager in the restaurant, reception manager) are:
Offering buyers specific benefits of a material nature that make the product more attractive and encourage it to buy in a strictly defined place and time is:
Gaining publicity by participating in important social events, e.g. organizing concerts, celebrating anniversaries, is:
The indirect distribution of a hotel service means that the entire travel agency sector is involved in the distribution of the hotel product.
Which of the following terms describing the segment of individual customers on the hotel services market is not true:
Convenience is a tool used in the concept of marketing: